Did you know?
|A site with a 360° virtual tour and interactive media will receive 40% more views than a competitor's site that is lacking media. (Pew Internet Life Study)|
Selected use cases
|Is it worth having a Virtual Tour?|
For managers of hotels, restaurants etc:
Yes, it is definitely worth having a virtual tour because it can significantly increase interest in your property.
For managers of museums and other cultural monuments:
Yes, it is definitely worth having a virtual tour because
Visitor statistics of 3dtour.eu
3dtour.eu created a complete 360° virtual tour about the Cathedral in Pécs, Hungary. A shortened teaser version was uploaded to the internet while the complete version has been sold on DVD in the shop of the cathedral. We have measured more than 16.000 unique visitors in Februrary 2011 of the teaser with a daily maximum of 985. Visiting sources included several religious websites, Google search, Facebook, Hungarian and international mail systems, blogs. There were 6.000 visitors from Budapest, 4.400 from Pécs, 400 from Miskolc, 220 from Győr, 150 from Székesfehérvár, 150 from Debrecen, 140 from Szeged. International visitors included 116 from Bratislava or for example 90 from Sydney during that month time.
Pew Internet Life Study about 360° virtual tours
Property week about 360° virtual tours:
Return On Investment (ROI) in case of hotels
Extract from a Case Study in the ROI of Online Virtual Tours for the Radisson Group of Hotels by Joseph L. Ortiz, VP - General Manager, IPIX Immersive Still Imaging Group
Radisson actively measures statistics on their web sites and have a clear view of what its return on investment is:
Hotels with a virtual tour achieved 135% increase in online revenue amounting to $7,200 per hotel per month over those without a virtual tour
The unabridged report can be found here.